Roughly seven in every hundred people in Iceland smokes tobacco, which is the second-lowest rate in Europe. Sweden is the only country that smokes less than Iceland, though snus is widely used in Sweden. The rate of smoking in Iceland has dropped rapidly in the past decade.
According to Fréttablaðið, half of Icelanders smoked 25 years ago, and 30 years ago a third of all deaths could be directly linked to smoking.
Hafsteinn Viðar Jensson, tobacco prevention project manager at the Directorate of Health, told the newspaper the level of recruitment of new smokers is low and it appears the generation growing up now is largely-smoke free.
The distinction between tobacco and nicotine more generally is an important one, however, as around 30 percent of 18-24-year-olds, of all genders, use nicotine pouches.
The sale of neftóbak, a type of snuff, has collapsed after a period of great popularity a few years ago.
Around four percent of people use vapes and e-cigarettes.