Birgir buys Domino’s, yet again

31.03.2021 - 11:41
epa06057977 A photo taken 21 June 2017 shows an exterior view of a Domino's pizza restaurant in Reykjavik, Iceland. Domino's Pizza is a American and internationally operating pizza delivery chain.  EPA/MIKKO PIHAVAARA
A group of Icelandic investors has bought the Domino’s á Íslandi pizza franchise. Birgir Bieltvedt is leading the group, made up of Eyja fjárfestingarfélag, Kristinn ehf., Sjávarsýn ehf., and Lýsi ehf. The chain’s old owner, the UK’s Domino’s Pizza Group plc. put the Icelandic branches up for sale last year. The deal still requires competition authority approval.

A statement on the sale issued by Domino’s Pizza Group does not state the value of the deal. 

Birgir recently took over the operation of Domino’s in Sweden, also from Domino’s Pizza Group, and is a minority owner of Dominos in Norway. 

Birgir is the original founder of Domino’s in Iceland and sold the chain in 2005, only to buy it back again in 2011, when Landsbankinn had taken it over because of large debts during the financial crisis. He sold the company again in 2017, but its British buyers decided to sell up in 2019—abandoning their overseas operations altogether and selling their pizza chains in Iceland, Norway, and Sweden. 

Alongside the sales process, the company’s current CEO, Birgir Örn Birgisson, has decided to quit the company and will leave his post when the new owners take over and find a suitable replacement. 

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