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The Icelandic National Broadcasting Service – Ríkisútvarpið, or RÚV for short - is an independent public service broadcaster, comprising television, radio and online services. The main objective of the National Broadcasting Service is to inform, educate and entertain. This triple role is reflected in its mission to provide the public with reliable news service and culture and entertainment content of the highest quality. We place particular attention on the Icelandic language, the history of the nation, cultural heritage and an active dialogue with the public. We furthermore place special focus on quality programming for children and young people. RÚV’s Archives are open and accessible to the public.
RÚV is managed by an executive board made up of nine members, nominated by the Parliament and elected during a General Assembly in January each year, and by a management board chaired by the director-general.
General director Magnús Geir Þórðarson presented a new strategy for RÚV until 2021 on May 18th 2017.
Among the emphases in the new strategy are upgraded services for young people; closer collaboration with the creative arts; more open development of ideas; news coverage in greater depth and a major drive in drama production. The strategy was unveiled at a conference on the future of media in the Broadcasting Centre on Efstaleiti.
RÚV‘s history spans over 80 years with regular radio service starting in 1930. Television broadcasts begun in 1966 and the website RUV.is was launched in 1996.
Today RÚV is comprised of the following services:
• TV channels: RÚV, RÚV 2
• Radio channels: Rás 1, Rás 2, Rondó
• Internet and mobile platforms: www.ruv.is, podcasts and apps
Radio and televison programmes are all transmitted on RUV.is and normally available on demand for 7-90 days after transmission, with over 400 programme items added every week. RÚV has an archive of programmes and footage. For further information regarding archive sales please use the contact box below.
Ninety-five percent of the population use RÚV’s services every week and over seventy-six percent on a daily basis. These levels are one of the highest among Public Service Broadcasters in Europe. 99.8% of Icelandic households receive RUV‘s broadcasts, transmitted from numerous locations in Iceland via a distribution network built by RÚV, operated since 2009 by Vodafone.
RÚV is an active member of EBU (European Broadcasting Union, world’s leading alliance of public service media with 73 Members in 56 countries across Europe and beyond.
RÚV is also an active member of Nordvision, a cooperation of Public Service Television and Radio in the Nordic and the Nordic Film & TV Fund, which primary purpose is to promote film and TV productions of high quality in the five Nordic countries by providing support for top-up financing of feature films, TV-fiction / series and creative documentaries.
tel. (+354) 515 3000
fax (+354) 515 3010