For nearly 90 years, the National Broadcasting Service (RÚV) has been the companion of the Icelandic people, both at the great moments in history and also in their daily routine. RÚV has been a sort of common man’s university and a source of entertainment and instruction. And Icelanders use RÚV’s services in a big way. About 70% of the nation use RÚV’s services every day – and the average use of RÚV’s media, per person across the nation, is nearly two hours a day. This position means that now is the right time to look into the future.
In the past years there has been a transformation in the international media world. Access to foreign entertainment is almost unlimited, while material in Icelandic and about Icelandic society and reality is very scarce. These changes also impact the public’s wishes regarding services. Society has also become fragmented, more variegated and more complex. And everyone is now a content creator or a news reporter. The need for sound, quality broadcasting and reliable news has however not diminished – it has only changed.
The strategy process was executed from two directions. Firstly, through interviews, surveys and data-gathering in Iceland. And secondly, by examining the major changes taking place all around us. We began by going round the country two years ago. We turned straight to the ordinary man in the street, conducted surveys and studied the statistics. Naturally, the board and the staff played an active role in this work at many meetings and workshop sessions. We talked to representatives of dozens of companies and institutions in RÚV’s immediate neighbourhood in education and culture, and also to independent producers and other media. This consultation process was extremely gratifying everyone has an opinion about RÚV or has demands to make of it, and people were willing to share their ideas on how RÚV should go about playing its role in the future.
And now we have now brought out our strategy for the period up to 2021. The strategy was approved by RÚV’s board in April 2017.
RÚV 2021 STRATEGY DOCUMENT - Summary
Other speakers at the conference
"The future of media" May 18th 2017
|Helen Boaden spent 34 years at the BBC where she won several awards for her journalism before moving into senior creative and executive positions. She was Controller of Radio 4 (2000-2004); Director of BBC News (2004-2013) and Director of BBC Radio (2013-2017) when she sat on the BBC's Executive Board. At BBC News, she was in charge of 8,000 staff at home and abroad and led the creation of the BBC's multimedia newsroom. She was also responsible for "myBBC", a digital project that delivered personalized BBC content to audiences. Her research at Harvard focusses on the pressures facing traditional, impartial journalism.|
Marianne Furevold is executive producer for “Shame” (SKAM), and has worked as a producer, script doctor, writer, journalist and presenter at NRK for many years, Both in television and radio. She has worked primarily with kids and youth programs. Educated as an actor at LIPA, Liverpool Institute for Performing Arts. Her lecture gives insight in the history behind, methods of research, publishing strategy, production cycle and the vision regarding SKAM.
Head of Drama at DR Drama since 2012 after many successful years of contribution of innovative drama series as a director and producer. Executive producer on “The Bridge” season I-III produced by Nimbus Film for DR and “1864” produced by MISO film for DR. Recent series from DR drama are “Borgen” season I-III, “The Legacy” I - III and lately “Broke” and “Follow the Money”. Currently in production is “Ride upon the Storm” by Adam Price
Ruurd Bierman is one of Europe’s thought leaders on the future of media. Via Media Futures, Ruurd is involved in strategy projects as consultant and, project manager. Ruurd is in demand as key note speaker and panelist. He is also coaching senior executives of broadcasting companies.